How to buy from us?

We aim to be your most aspiring choice when is comes to sourcing your perfect diamonds (natural or lab grown). We have access to thousands of GIA, IGI, HRD certified diamonds worldwide allowing you to have access to the full range in a few simple clicks. We provide you with key details to support you when making your important choice of selecting the perfect diamond. Through 360 degree videos, virtual appointments and on hand communication, we aim to ensure you are supported from start to finish.

Delivery from the diamond origin usually takes 7 - 10 days to arrive into the UK (shipping & taxes included). Should you choose to collect from our office in Hatton Gardens it's free! (photographic ID Required for collection).

Alternatively we offer **Next Day Recorded delivery (maximum £10,000 product value)

** additional fee's apply

With so many choices when it comes to diamonds buying does not need to be a tiring process. The key is to do your research and learn basics such as the 4C's and how quality of these charteristics can influence the prices.

  1. Learn about the 4C's
  2. Identify which of the 4C's is importance
  3. Set a realistic budget
  4. Pick a trustworthy supplier/jeweler

Get assistance by booking a Virtual Appointment, where an expert can explore the different options avaliable to you from the comfort of your own home.

Nothing says be mine forever like a diamond..

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Buying diamonds starts with education.

Which is better natural or lab grown diamonds?

The debate over natural versus lab grown diamonds has been a hot topic of discussion in the diamond industry for years now. While there are pros and cons to each type of diamond, it's ultimately up to the individual to decide what’s best for them. Natural diamonds are created within the Earth over millions of years. They are formed from carbon that is subjected to extreme heat and pressure. These diamonds are considered to be the most valuable because of their rarity. Natural diamonds are also highly sought after for their uniqueness, as each diamond is one of a kind. Lab grown diamonds, on the other hand, are created in a laboratory using advanced technology. While some may consider lab grown diamonds to be inferior, the reality is that they can be just as beautiful and durable as natural diamonds. The process of creating lab grown diamonds is also much more eco-friendly than mining for natural diamonds. In the end, the choice between natural and lab grown diamonds is a matter of personal preference. While natural diamonds may be the most sought after, lab grown diamonds can provide a more affordable and eco-friendly alternative. Ultimately, it’s up to the individual to decide what’s best for them.

Are lab grown diamonds are the future?

Yes, lab grown diamonds are the future of the diamond industry. They are more affordable, conflict-free, and more eco-friendly than traditionally mined diamonds, so they are becoming increasingly popular with consumers. Additionally, lab grown diamonds are becoming more widely available, making them a viable option for many people looking to purchase diamonds.

Lab grown diamonds have been gaining traction in the jewelry industry over the past few years, and it is clear that they are the future of diamond acquisition and jewelry. Lab-grown diamonds, also known as man-made or cultured diamonds, are created in a laboratory and have the same physical, chemical, and optical properties as natural diamonds. Lab grown diamonds are an eco-friendly and sustainable alternative to traditional mined diamonds. They require less energy and resources to produce, and they are carbon neutral, meaning they do not contribute to climate change. Furthermore, lab-grown diamonds are conflict-free and are not associated with any of the human rights violations that often accompany traditional diamond mining. Lab grown diamonds are also less expensive than mined diamonds. They are available in a wider variety of sizes and shapes, and they are often more aesthetically pleasing than mined diamonds. They are also available in a variety of colors and clarity grades, so there is something for everyone. When it comes to buying diamonds, lab grown diamonds are a great option for those who are looking for an ethical and sustainable alternative to mined diamonds. They are also a great option for those who are looking for a cost-effective option that still offers the same beauty and quality as mined diamonds.

Which of the 4c's is the most important when looking to purchase diamonds?

The most important of the four C's when looking to purchase diamonds is the Cut. The Cut of a diamond is what determines the sparkle, brilliance and fire of the diamond, and is the most important factor in the overall beauty and value of a diamond.

Cut is the most important of the 4C's when buying diamonds because it has the most influence on a diamond's appearance. The cut determines the diamond's brilliance, fire, and sparkle. A well-cut diamond will show off its maximum beauty and brilliance and will appear larger than one with a poor cut. A poor cut can make the diamond look dull and lifeless. The cut is also the most complex of the 4C's to evaluate, requiring a trained eye to judge.